Art Director, Designer, Illustrator
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Vice + Google

VICE CITY GUIDES


Role: Digital Designer

Project: VICE City Guides was launched January 2016 in partnership with Google. Utilizes Google's My Maps with the aesthetic and appeal of the VICE tone.

Duties: Find and establish tone of VICE City Guides, from logo to imagery.  Create all digital assets for desktop and mobile use, social, and press.  Along with the art director, scout, contact, and brief photographers for each city.  Designed innovative digital interactive tour featured in the New York City guide. 

In the Press: AdWeek

Results: 112MM impressions at halfway point of program. Over double the average time spent on page compared to the platform's benchmark average.


   Homepage Hub featuring cities being launched.  View live page here.

 

Homepage Hub featuring cities being launched. View live page here.


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Digital interactive experience view here.