VICE CITY GUIDES
Role: Digital Designer
Project: VICE City Guides was launched January 2016 in partnership with Google. Utilizes Google's My Maps with the aesthetic and appeal of the VICE tone.
Duties: Find and establish tone of VICE City Guides, from logo to imagery. Create all digital assets for desktop and mobile use, social, and press. Along with the art director, scout, contact, and brief photographers for each city. Designed innovative digital interactive tour featured in the New York City guide.
In the Press: AdWeek
Results: 112MM impressions at halfway point of program. Over double the average time spent on page compared to the platform's benchmark average.
Digital interactive experience view here.